Friday, November 25, 2011

Pink Truth: Translating Mary Kay Director Lingo: What They Say Versus What They Mean

Pink Truth
Facts, opinions, and the real story behind Mary Kay Cosmetics.
Translating Mary Kay Director Lingo: What They Say Versus What They Mean
Nov 25th 2011, 12:00
Written by MaryKayExploitsWomen Directors feed everyone so much bologna about Mary Kay and how great it is.  But did you know that every line of every script has an underlying message?  Everything a director tells you and/or a potential recruit can be very easily translated into its true meaning within a split second. Here are [...]
Pink Truth offers a list of 20 phrases that they claim you will hear often in Mary Kay and then offer their translation of what these phrases actually mean.

As usual, they are too lazy to back any of these up with examples or reasons why their translation represents a better understanding of the phrase.

How many of these expressions have you heard from Mary Kay people?  Any of these stand out to you as particularly ridiculous?

My personal take:
1. Pink Truth is trying to pick a fight over a nominal 'positive' slogan
2. Pink Truth is accurately criticizing anyone that pushes for people to buy too much inventory but fails to acknowledge that not everyone does this.
3. Anyone know the real story behind the Harvard line?  It seems to me like this one just gets repeated and no one really knows the real deal... I am sure there is something worth knowing here.  It is too bad that too many are too lazy to find out the real deal behind this quote as it would probably be a good selling point if repeated accurately and with some knowledge.
4. To say that there are absolutely NO quotas in Mary Kay is misleading.  However, Pink Truth's lie about the rampant quotas is much worse.
5. As with the Harvard thing, before repeating this 'story' Mary Kay reps should really research it and understand it themselves.
6. Pink Truth misquotes this fact -- but so do most Mary Kay reps... "Pyramid Scheme" and "Skin Irritant" are both much less factual than their misquoted Mary Kay fact.
7. Stupid
8. Mary Kay IS your business.  If you don't want to live by their expectations and standards, find something else to peddle.  Do you think McDonald's would let their owners use Burger King napkins because "they were cheaper"?
9. Buying wholesale at 50% of retail means that you can make 100% profit. ($5 wholesale - $10 retail = $5 profit on $5 investment -- this is 100%  profit)  Obviously there are expenses that will keep you from ever seeing that level of profit.  Pink Truth's assertion that Mary Kay Corporate is the only one making a profit is absurd - Just think about it.
10. Does Pink Truth have any idea what is meant by the phrase "Fly off the shelf"?
11. "I need you to..." should be a warning flag.  This is YOUR business run it your way.  Doing 15 faces makes sense though.  Put the product on people and give them the opportunity to fall in love (or hate) it.  Either way, you (and they) won't know until they put it on.  Putting product on faces and "recruit" are not the same thing.  If they are saying to put the makeup on people's faces, they are not saying recruit.  If they are saying recruit, find a different unit
12. Stupid
13. Shame on you Pink Truth for going after people's faith.  Shame on you Mary Kay if you are going after people with "faith".
14. Another example of Pink Truth (and probably Mary Kay) misusing a simple concept.  "Fake it 'til you make it" is healthy and smart when applied to confidence in approaching people and public speaking and the like... it is NOT healthy at all when it comes to mean buying a lifestyle you can't afford to make it look like you are successful.
15. Tony Horton says, "You can do anything for 30 seconds".  Obviously this is not absolutely true.  If Mary Kay sets a goal of 2 skin care classes a week, that seems like a good plan.  If it interferes with your family, try something that doesn't.  You should plan on making some sacrifices to reach new achievements.  But if the achievement doesn't outweigh the sacrifice, be content with what you have.
16. I was very impressed with Seminar.  Some personalities will love it and be energized by it.  Others will not.  Judging by the thousands that do go every year, I think Pink Truth is just playing the bitter card here.
17. Mary Kay claims that cosmetics are recession proof - not that Mary Kay itself is recession proof.  Although one does follow the other, Pink Truth truth is too lazy to quote accurately. Just like they are too lazy to prove that Mary Kay is actually sinking like the Titanic.  Something they have been claiming for years.  Last time I checked, the Titanic did not take years to sink ;)
18. It bears repeating.  You CAN start your own Mary Kay business for just $100.  Plenty of people have gone on to make small to big amounts of money.  Bottom line is you have to sell product to make money.  Buying MORE product is NOT going to make you money.
19. Personally, I think that it is in Mary Kay's best interest to look out for the best interests of it's sales force.  "Scamming" people out of thousands or even tens of thousands of dollars once is not nearly as profitable for them as having lifelong consultants that consistently sell and order more inventory.  Desperate individuals might twist this and try to drain individuals in the now, but Mary Kay would not risk stability to pursue the idiot agenda Pink Truth has cooked up for them.
20. Emperors new clothes right?  Except in this case, Pink Truth is basically criticizing the Emperors clothes instead of pointing out a lack of actual clothes.  If you don't like the stuff, don't buy it and CERTAINLY don't sign up to sell it.  People that like Mary Kay (that GENUINELY like Mary Kay) LOVE it and love selling it.  They are not faking it.  They are having a great time.

If you are thinking about selling Mary Kay, don't listen to bitter idiots that can't think for themselves.  That applies to the idiots at Pink Truth and it may apply to the person or people trying to recruit you.  Ask questions to people that can give you a straight answer and that don't have a stake (bitter or profitable) in your decision.

Ask questions here or visit -  http://balancedmarykay.blogspot.com/

Post your comments about this Pink Truth post below.

Thanks!

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