Tuesday, December 20, 2011

Pink Truth: When a Woman Joins a Group Just to Sell Mary Kay

Pink Truth
Facts, opinions, and the real story behind Mary Kay Cosmetics.
When a Woman Joins a Group Just to Sell Mary Kay
Dec 20th 2011, 12:00
Written by MommyMindi

At a loss for what to tell the woman who joined your Mom’s group, church, or organization just to sell Mary Kay?

Dear New Independent Beauty Consultant:

Thank you for your interest in joining our club…. but we don't want you here.

I know that you are excited about your new business. [...]
This is a great article to analyze, and I wish I had more time to do so.

On one hand, there is the dilemma that comes from the fact that Mary Kay's marketing strategy involves peer to peer selling. This affords them the opportunity to get into circles that they never would have otherwise and is therefore brilliant.  However, it only takes one misrepresentation of their brand to leave a bad taste in people's mouth.

While this fictitious scenario that MommyMindi drew up is unlikely to ever happen, it is certainly the fear of any consultant.

Some of the "dont's" that MM lists are pretty unfair.  If you are passionate enough about a product to make the decision to sell it, you should not be ashamed to carry a small booklet that shows the product in case you want to show it to someone.

If you wave it around at every chance you get, you WILL risk alienating yourself.  

Being obnoxious or appropriate is a fine line.  One that most of us started to learn about in middle school.  We all know someone that inserts a mention of their kids ability to (fill in the blank) at EVERY opportunity, and those that are so paranoid of oversharing that they never say anything about their kids.

The same is true of Mary Kay.  You CAN join groups and find people in those groups that will be great clients.  However, you can also fall into the two extremes of being obnoxious or going unnoticed.  Don't let Pink Truth or your own personal fears of receiving a rejection letter like this keep you from going with your instinct.

You might find yourself helping someone that has had dry skin their whole life, Mary Kay works wonderfully, and she proclaims your sainthood one day and then the next try to strike up a conversation with a former Mary Kay consultant that had a bad experience and feel like you barely escaped with your life.  Obviously neither of these extremes are likely to actually happen, so just put it out there, you'll be fine.

I am pretty sure that Pink Truth is only 5 or 6 ladies anyway... in fact, it might only be Tracy over there...

Happy Tuesday y'all 

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