Tuesday, May 15, 2012

Pink Truth: Speak of the Devil: Mary Kay’s Wacky Word Wizardry

Pink Truth
Facts, opinions, and the real story behind Mary Kay Cosmetics.

Speak of the Devil: Mary Kay's Wacky Word Wizardry
May 15th 2012, 11:00
Written by The Scribbler If you've walked the earth long enough (or at least as long to have witnessed Prince go through three name changes) you know that one's choice of words can make or break a given situation. I'm a Midwestern native – a part of the country where tornado shelters and weather radios [...]
The Scribbler, while always entertaining to read, seems to be drinking the same pink (or un-pink) kool aid as the rest of the Pink Truth lot.

Anybody that produces or sells ANYTHING should be careful how they describe their product.  Look for instance at Subway or KFC. Both love putting hamburger based fast food joints in a bad light. Do you see Burger King, Wendy's or the famous Golden Arches jumping in and saying, "Yeah! Our burgers are bland and tasteless and will make you so fat your buttons will pop off and you will break the chair you are sitting in"?  Absolutely not.

Do KFC and Subway focus on the downside of selecting them for a meal?  Of course not.

When you turn in a resume, do you say that you were "just a... (anything)" or do you make the last thing you did (even if it was 'unemployed') sound like an intentional step in your life and career path?

Scribbler makes it sound deceptive for Mary Kay to use adjectives that cast Mary Kay in a more favorable light.  To me that is just ignorant.  Any thoughts?

1 comment:

  1. It constantly seems, especially in the last couple of weeks, like the posts on PT go back and forth berating Mary Kay both for being a business (and being run like one)and for trying to be MORE than just a business (personal, enriching, etc etc). It would not surprise me if the next post talks about how un-business savvy consultants are; just look at the unprofessional way they describe the product!

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