Friday, August 17, 2012

Pink Truth: Reasons for Mary Kay consultants to order

Pink Truth
Facts, opinions, and the real story behind Mary Kay Cosmetics.

Reasons for Mary Kay consultants to order
Aug 17th 2012, 11:00
Even Mary Kay Inc. knows that consultants are not selling their products. There is no significant retailing going on. Yes, there are some retail sales. But if you’ve ever been told the truth by a sales director, the bulk of the company’s income comes from big initial orders by new consultants (frontloading). Directors receive all [...]
1. If you are writing an email to a SALESperson, the fact that they are ordering to replace inventory is a given.
2. The entire first paragraph (other than the word "contests") is talking about this SALESperson's clients.
3. As "girlnextdoor" points out, they talk about profit potential -- this isn't a great deal if you don't turn around and sell it.

It would be very interesting to see what life as a consultant would be like if corporate had to send out all their communication with the women of Pink Truth in mind.  Every email, letter, postcard, and magazine would have to have a half page of disclaimers for every half page of information.

*PLEASE make sure you SELL product before you replace product.
*KINDLY remember that cheating isn't winning.  If you place large orders and then don't sell the product, you didn't really win the contest.
*REMEMBER that we are a business and our primary interest is in selling our merchandise.  What YOU do with it is entirely up to you. While we do offer our 90% buyback program, ordering yourself over your head and then returning it all benefits no one and does not make any sense.

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