Thursday, December 15, 2011

Pink Truth: How to “Go National”

Pink Truth
Facts, opinions, and the real story behind Mary Kay Cosmetics.
How to "Go National"
Dec 15th 2011, 12:00
From Mary Kay national sales director Anita Garrett-Roe: How to get to national sales director status. Anita says getting to national status involves making women feel "special". (Let's be honest though, if you contribute to the numbers for nsd status, they don't care WHO you are!) So tell them you've selected them and they can [...]
On the general point that I think Pink Truth is trying to make here I kind of agree.  Talking to new recruits about being on your management team with comments like "the 'selling track' isn't your thing, is it?"

If you are not good at sales, you have no business leading an army of saleswomen.  Many people (I think) believe that they would do better at telling people how to sell than actually selling.  So this would certainly appeal to many.... particularly those that are not doing well at selling.

But it is this mentality of 'selling track' vs. 'leadership track' that gets the so-called leadership track in trouble.  You can't sell a tube of lipstick to save your life, but you have to meet a certain level of production each month.  You have a 'leadership' team that don't even know anything about the product because you never sold them on the product.

I am not saying that Anita has this "don't sell, just recruit" mentality at heart, but it certainly sounds like it.

Tracy's comment at the end really makes me wonder...

Don’t you love it? If you ask enough people… Well no kidding, Anita! If I ask a million people, I might get 30 to be in my unit.

If there is one piece of this article (that Tracy stole, I'm sure) that is solid advice, it is this  - "If you ask enough people..."  If you ask enough people to try Mary Kay on their face, you will get people that say yes.  If get enough people to try it, you will get enough to buy and if you get enough people buying from you, you will get enough people to join your team.  You just have to realize that it will take time and hearing a lot of "no".  But there is nothing wrong with this.  It is just the way of sales.

Just once, I would love for Tracy (or anyone on Pink Truth) to explain what is so diabolical about this.

No comments:

Post a Comment